NWS Digital Asia Pte Limited, a subsidiary of News Corp, announced today
the launch of its strategic partnership with Galaxy Media &
Entertainment (Galaxy ME) in Vietnam to represent BallBall,
the exclusive digital European Football platform in Vietnam for mobile
and online (BallBall.com).
Galaxy ME will be BallBall’s sole distributor, promoting and monetizing
BallBall’s official and exclusive European football content offering in
Vietnam starting immediately until June 30, 2016.
News Corp’s BallBall is the only platform in Vietnam where fans can
watch highlights of every goal from every game from the top five major
European leagues - the English Premier League (England),
La Liga (Spain), Serie A (Italy), Bundesliga (Germany), and Ligue 1
(France).
BallBall is available via desktop, laptop, mobile and tablet and
showcases the official league video highlights of two to three minutes
duration. In Vietnam, BallBall also has in-game or near-live goals
video clips from the La Liga. BallBall covers more than 40 matches
weekly and generates up to 100 video clips on an exclusive basis. This
content is also available to other platforms as distribution partners
via BallBall’s branded video player.
In addition to exclusive football video, BallBall has real-time data
feeds and written editorial coverage, commentary and analysis from News
Corp’s globally recognized publications, including The Sun and The
Times, and engages with football fans on social networks such as
Facebook and Twitter.
All editorial content and social media is available in the local
language with News Corp hiring market leaders in football content
generation in Hanoi, and Jakarta and Tokyo for its Indonesia and
Japanese versions.
According to Ms. Anoushka Healy, Chief Strategy Officer for News Corp:
“Galaxy ME is one of the leading digital media companies in
Vietnam, particularly across sport, business and entertainment. We look
forward to working with them to establish BallBall as one of the
leading digital football destinations in Vietnam and to provide a great
service for the huge football audience in the country.”
Ms. Luu Thi Thanh Lan, Managing Director of Galaxy Media, added:
“Vietnam has one of the highest number of football fans globally. The
soaring price of football television rights in recent years has led
to an increasing demand for watching these football events through the
Internet. However, the market is now full of pirated football content
with low visual quality and limited content. We truly believe that
BallBall, with their official license, outstanding content and broadcast
quality, will become the main medium through which football fans enjoy
the top leagues. Sponsors will also use BallBall as an effective way to
reach football fans. We look forward to working with the new News
Corp to offer fans an engaging and dynamic offering.”
About News Corp’s NWS Digital Asia Pte Limited
NWS Digital Asia Pte Limited headquartered in Singapore is a wholly
owned subsidiary of News Corp. Vietnam is one of three launch markets
for BallBall, along with Indonesia and Japan. The business enjoys the
benefits of industry best practice from the parent company,
technology vendor relationships from the New York headquarters and
premium football content from the London newsrooms. BallBall seeks to
connect with urban, smart device owning football fans who appreciate the
benefits of local language editorial content and social media coupled
with European football video.
About Galaxy ME
Galaxy ME is the leading media and entertainment company in Vietnam and
operates in 5 major verticals including publishing, movie production,
movie distribution, cinema exhibition and digital content.
Galaxy ME is a commercial and content partner of many international and
local content owners and is the leading local movie producer with 3 of
the top 4 grossing movies of all time.
Copyright Business Wire 2014